Lack of Innovation and the Rejection of the unwanted Child called Affiliate Marketing
Jeff Molander wrote a post for the new blog of the Advaliant affiliate network that is pure dynamite.
I agree with Jeff on many points, including the lack of innovation in the industry during the past five years. Why was there not much innovation you might ask yourself? In my opinion networks and also many advertisers did shift their focus and priority towards affiliate publishers who are not traditional affiliates in the first place. Those publishers use the affiliate or CPA tracking platform to handle the technical details of their relationship with the advertiser, but that is all what they have to do in common with real affiliate marketers. Yes, I am referring to incentive and cash-back sites and to some degree coupon sites as well. There is not much innovation necessary to keep those publishers happy, the rest of the publisher base was neglected and their needs ignored.